For Individuals / Home Users
This market is highly price-sensitive, so you need to offer a clear value proposition at a competitive price point.
- Basic Plan (Support & Maintenance): This tier typically includes proactive services like regular system clean-ups, software updates, and basic security checks.
- Price Range: $16 – $20 per month per device or about $200 to $240 per annual
- What to include:
- Unlimited remote support for general tech issues.
- Regular automated system tune-ups and updates.
- Virus and malware scans.
- Advice and guidance for software and hardware.
- Premium Plan (Full-Service): This plan offers more comprehensive support, including advanced security and data protection.
- Price Range: $25 – $30+ per month per device.
- What to include:
- All Basic Plan features.
- Advanced antivirus and firewall management.
- Automated cloud backup for essential data (e.g., documents, photos).
- Support for peripherals like printers and webcams.
- Priority service with faster response times.
For Small Businesses (Managed IT Services)
Small businesses are often willing to pay more for reliable service that reduces downtime and protects their critical data. Pricing is typically per-user or per-device.
- Per-User Pricing:
- Price Range: $50 – $150+ per user per month.
- This model is popular because it’s scalable and covers all of a single employee’s devices (e.g., laptop, smartphone, tablet). The higher end of the range often includes advanced security and strategic IT consulting.
- Per-Device Pricing:
- Price Range: $40 – $80 per workstation/desktop and $100 – $200 per server.